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ACTIVESPACE BY NIKE

activeSPACE is an exclusive activewear line in the lifestyle category. 

Today, you don't need to be an athlete to be active. activeSPACE is about owning the active part of your day, no matter where you are. Whether on the field, at work, riding the bus or in the street activeSPACE inspires this generation to get active and push limits, individuality and creativity. The line is inspired by current fashion trends as well as past, present and future pop culture references.

 
 

COLOR THEORY

Color tones reflect nostalgic patterns from the 80's and early 90's.
The contrast of Green, Blue and Red make patterns POP on activewear.

 
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STONE GREEN

Pantone 2493 CP

BLUE

Deep blue

Pantone 2955 XGC

RED

HI-vis fire

Pantone 2035 C

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accent colors

Accent colors bring contrast to the primary colors. 

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graphics

Typography and graphic patterns are bold, vibrant and original. Image references are pulled from an array of film, arcade, sci-fi and 80's classics. Numbers and lines convey forceful movement and control through clothing.

 

Patterns

 

APPAREL + GRAPHIC DESIGN

 
 
 

PACKAGING

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Digital

 
 
 

BRANDED CONTENT

 

 

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