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ACTIVESPACE BY NIKE

activeSPACE is an exclusive activewear line in the lifestyle category. 

Today, you don't need to be an athlete to be active. activeSPACE is about owning the active part of your day, no matter where you are. Whether on the field, at work, riding the bus or in the street activeSPACE inspires this generation to get active and push limits, individuality and creativity. The line is inspired by current fashion trends as well as past, present and future pop culture references.

 
 

COLOR THEORY

Color tones reflect nostalgic patterns from the 80's and early 90's.
The contrast of Green, Blue and Red make patterns POP on activewear.

 
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STONE GREEN

Pantone 2493 CP

BLUE

Deep blue

Pantone 2955 XGC

RED

HI-vis fire

Pantone 2035 C

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accent colors

Accent colors bring contrast to the primary colors. 

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graphics

Typography and graphic patterns are bold, vibrant and original. Image references are pulled from an array of film, arcade, sci-fi and 80's classics. Numbers and lines convey forceful movement and control through clothing.

 

Patterns

 

APPAREL + GRAPHIC DESIGN

 
 
 

PACKAGING

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Digital

 
 
 

BRANDED CONTENT

 

 

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DAIKIN REBRAND / 360 CAMPAIGN

Last year our team rebranded Daikin with the tag Air Intelligence promoting the expansion of their brand. We redesigned their website and logo as well as developed a 360 campaign called Inside Out that included OOH, TV and an extensive print campaign focusing on air quality. Inside Out Concept: Air as fresh as outside, inside your home. 

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Logo Design

Air Intelligence

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Styleguide

 

PRINT CAMPAIGN

Inside Out

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TV Storyboard

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SUSTAIN THE SOUND

Digital campaign focusing on the future of Bose' sustainability. D Show Finalist 14'

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soundlink mini

Campaign product made with 20% less waste.

 

Research Book

 

DIGITAL

The Sustain the Sound app allows users to remix music for points in a two person game.

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MICROSITE

The campaign hub features the Sound Link Mini and the Sustain the Sound genius board. Using AR tech, the genius board allows Amplifers to change the volume and speed of music on screen.

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WAVE ME WRISTBAND / WEARABLE

Wave Me wristbands are distributed to Amplifers at concert events. Using holographic technology, the wristbands link together to create live sound waves to concert music.

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INTERACTIVE PRINT

Interactive print allows Amplifers to listen to exclusive remixes by futuristic artists. Remixes are released daily to keep Amplifers coming back.

 

CASE STUDY

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Logo Design

Detroit Is It

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Illustrations

TV SPOT

Handmade Installations

Wholly Guacamole

Social Post

Menu Design

Back Cover

Wedding Card

Joe and Amber

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