SUSTAIN THE SOUND
Digital campaign focusing on the future of Bose' sustainability. D Show Finalist 14'
Campaign product made with 20% less waste.
The Sustain the Sound app allows users to remix music for points in a two person game.
The campaign hub features the Sound Link Mini and the Sustain the Sound genius board. Using AR tech, the genius board allows Amplifers to change the volume and speed of music on screen.
WAVE ME WRISTBAND / WEARABLE
Wave Me wristbands are distributed to Amplifers at concert events. Using holographic technology, the wristbands link together to create live sound waves to concert music.
Interactive print allows Amplifers to listen to exclusive remixes by futuristic artists. Remixes are released daily to keep Amplifers coming back.